News = Advert

News = Advert

I read the Tuesday 27 Jan's London paper, the daily free paper given away weekday afternoon in London, on a Northern line to my friend's house in Camden town and was amazed with the news "THROUGH THE KEYHOLE... AT THE PETE DOHERTY'S PAD" with images of the messy bedroom, kitchen and lounge with words:

Pete Doherty may be trying to clean up his act but, from the look of these photos he should start by cleaning the house. The rocker invited Babyshambles guitarist Mick Whitnall over to his country house in Marlborough, Wiltshire, but didn't bother to tidy. It seems the singer had a rough night, with his bed turned on its end in a student-style room. His love of cats is also clear with at least half a dozen of the creatures roaming around the property.

Looking at a picture of an upside-down bed in this Kate Moss's ex-boyfriend and I wonder .... wow how that could happen! The news was made as if it's a snap from Mick Whitnall.

Just 5 minutes later, the first thing I saw when I got out of the station is a telephone booth with MTV ONE's advert: PETE DOHERTY IN 24 HOURS. AS YOU'VE NEVER SEEN HIM BEFORE. SUNDAY 25 JAN 10 PM. MTV ONE. MTV.CO.UK/PETEDOHERTY

I'm not sure if what I saw on the paper is just the news. Because it did not mention any thing about the visit from MTV. Looks like the news but not the news. I think it's the advert that links to the more obvious advert when you're up on the ground.

Although the programme has already been on the air two days ago, but when I got out of the train and saw this poster, I went to the website to watch it straightaway!

Well, I guess it works for me. You make people curious first in the underground and then tell them there is some place they can really be part of that experience once they're up on the ground. And once you have invested in the programme, make the most of it beyond just the telly but after that on the internet and then people see other ads on the website.

At least, there is somebody's room that is messier than mine.