Wednesday, 28 January 2009

T-mobile : Life's for Sharing


T-Mobile TV advert
Agency: Saatchi & Saatchi London

Although I didn't like it that much, there is something I like about it

1) the short version shown next to elevator on the underground... gosh that one second camera flash in the very end of the film. By intention or naturally from the audience, it makes me feel something.... like it's real. Just a flash is very very powerful to me. 
Small details make a complete picture. And I believe they chose to include this shot by intention. 
I think only this short version is only available for the underground ad. 

2) Real event makes an advert. They made a real event at Liverpool Street station first then make that a film broadcast in 24 hours. People experience it before they see themselves in the advert and perhaps they already spread the news to their friends and family before the tvc went on the air. 

3) the song My Girl Lollipop.. you make my heart goooo giddy-up... :)

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